Supersphere
PROJECT DELIVERABLES
Comms Strategy
Creative Strategy
Content & Editorial Strategy
Graphic Design
Social Strategy
Copywriting
Performance Marketing
Web Design
CLIENT OVERVIEW
Supersphere is an immersive content and technology company specializing in live immersive entertainment. Their tools and services help the creative industry rapidly evolve into a hybrid of the physical and virtual.
While Web1 and Web2 offered two-dimensional experiences, Web3 is often immersive and offers spatial experiences similar to the real world. This requires a spatially-interactive layer on top of the digital information layer, which uses sensory triggers and controls like voice, gesture, biometric commands, and others. And VR content is fast becoming a foundation for the Web3 economy.
Supersphere's Web3 services introduce integrated technologies, enabling developers to access new online landscapes. Many elements contribute to Web3’s infrastructure, notably real-time 3D (RT3D) augmented, virtual, mixed reality (AR/VR/MR) immersive experiences.
Brands use VR Metaverse platforms to promote upcoming products and campaigns. On platforms like Roblox and virtual worlds like Meta Horizon, performances and artistic expressions are experienced through a blend of live events, mixed reality, and everything from YouTube to metaverses, creating immersive experiences that defy traditional boundaries.
HIGHLIGHTS
Over 100+ shows promoted.
Marquee events include Foo Fighters, Post Malone, Billie Eilish, Kid Cudi, Young Thug, Wiz Khalifa, and more.
Website redesign and launch.
PROJECT OVERVIEW
While Supersphere focused on what they do best — production — they brought on QP as a creative partner to develop and execute integrated marketing campaigns and serve as the pivot point between them, the artist, and the platform.
Beginning in 2019 Quality Produce has partnered with Supersphere to promote over 100 events including marquee names like Foo Fighters, Post Malone, Billie Eilish, Kid Cudi, Young Thug, Wiz Khalifa, and more. Supersphere have collectively been viewed live by over 20 million people.
Our campaigns were fully integrated - spanning Owned, Earned and Paid channels - and required coordination and alignment between a wide-range of stakeholders. Uniting all of those stakeholders and rallying them around shared assets and marketing plan required equal parts political savvy, obsessive organization, and creative flair that QP specializes in.
COVERAGE
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Inside Supersphere’s Plan to Bring VR Concerts Into the Mainstream
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Offset to Host Virtual Benefit Concert to Raise Funds for Atlanta Food Banks
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The Pandemic-Safe Ways Artists Like Major Lazer Are Using Technology to Put on Concerts for Fans
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Supersphere Announces VR Live Stream of Post Malone's Runaway Tour in Oculus Venues
All Hip Hop
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The Platform is the Star of Steve Aoki’s New VR Concert
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Foo Fighters to Perform VR Concert After This Week’s Super Bowl Sunday
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Offset Schedules Facebook Live Concert to Benefit Atlanta Food Bank
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Virtual Concerts Are Set to Reshape the Music Industry Post-Pandemic
The Wrap
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Post Malone is Latest Musical Artist to Embrace VR With Live Free Oculus Concert Oct. 17
