Vouch

PROJECT DELIVERABLES

Comms Strategy
Social Strategy

CLIENT OVERVIEW

Vouch, the insurance of tech, launched a new web3 vertical, which sells business insurance to web3 venture-backed companies, fulfilling a large need in the market for comprehensive protection.

While they had a GTM strategy in place based on their launch into other industries, they needed a strategic partner with specific web3 experience that could verify, advise, and execute on a Comms strategy that would establish their credentials in the space and attract new customers.

HIGHLIGHTS

  • Coverage in mainstream and industry media including TechCrunch, Yahoo Finance, and Insurance News Net.

  • Doubled follower count since implementation of Twitter strategy.

PROJECT OVERVIEW

Vouch’s web3 product launched during the initial days of the FTX crisis, which posed the risk of sucking all the oxygen in the space, but we strategically piggybacked off the news as a reminder of just how crucial insurance is for founders in order to cut through the noise and secure coverage.

In addition, QP crafted a Twitter-specific content strategy to match their target audience’s heavy use of Twitter. The Twitter strategy we crafted for Vouch strategically leaned away from a wholesale “web3” meme style, which risked coming across as disingenuous, and instead focused on tweaking their current voice and style and meeting web3 founders where they liked to be - Twitter Spaces.

Ultimatelywe secured Vouch the initial coverage it needed and set the company up for continued inroads into the web3 industry.

COVERAGE

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