420 Portraits

Fighting the War on Drugs With Stories

The 420 Portraits Project gives voice to the stories of regular people negatively impacted by failed Cannabis policy. These are stories of healing that need to be told.

4/20 Portraits is a Quality Produce project. We’ve set out to tell these stories, in photo portraits and written narratives, to humanize those targeted and affect permanent change and elevate how they’re perceived by the wider world. From its launch as a website 420 Portraits expanded to include social media channels, paid media campaigns, installations in art galleries, and partnerships with dispensaries and the City of Oakland.