Lucent Botanicals

Taking Cannabis Mainstream

The CBD hype cycle was at a fever pitch in 2017 when we partnered with Chris Cooper and Arnel Arcardo to develop a low-dose edible with the working name of "Dozo."

Through consumer research, we pivoted them to a CBD mint format along with developing a new brand focused on targeted effects: Lucent Botanicals.

We helped develop Lucent Botanicals from the ground up, beginning with market research and branding all the way through the creation of award winning Packaging, an e-comm platform, and ongoing integrated marketing efforts.

Lucent Botanicals has pushed through the initial noise of CBD is now a mainstay of the CBD market with distribution through e-commerce and brick-and-mortar stores.