Empowerment Through Cannabis

San Francisco Equity Group (SFEG) is comprised of community leaders representing eight of San Francisco's communities hardest hit by the War on Drugs. With 24 member Equity Applicants and counting, SFEG works to influence policy related to San Francisco's Cannabis Equity programs and support all Equity Applicants with the resources they need to own and open Cannabis businesses.

The brand we created for SFEG came to life through both digital assets (website, editorial platform, etc.) and unified, large-scale, physical presences at City Hall and other hearings where SFEG successfully advocated for policy changes and approvals. With this unified approach, SFEG has helped open the first Black-owned and Latina-owned stores under the Equity Program, with more Equity-owned stores set to open soon.