Celebrating Female Cannabis Pioneers

STIIIZY has established itself as a leading Cannabis brand throughout California, and one of the few with a proactive social justice / social equity program. We partnered with STIIIZY to support the launch of their Union Square location in San Francisco.

Our strategy centered around elevating the personal story of owner and Equity Partner, Cindy De La Vega. A single mom, Cindy has faced many obstacles in life and was the first Latina to open a dispensary under SF's Equity Program, serving as a role model for women everywhere. This two-month program yielded over 30 pieces of coverage in broadcast, print, and digital channels across national, local, and Cannabis trade media.