BitTorrent is one of the most used technologies of the Digital Age and serves as the backbone of massive companies like Facebook, Twitter and Amazon. However, as a brand BitTorrent was just as widely misunderstood, overlooked and actively vilified, with most unjustly associating the name with piracy. Low perception was having a massive impact on BitTorrent’s ability to do business and grow as a company. Something radical had to be done. In 2012, all that began to change with the formation of an internal brand marketing agency. This is the work we did.

 
 

Inspiration—

 

Logo—

 

Color Palette—

 

Typography—

 

Print & Out-of-Home—

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Brand Book—

 

BitTorrent Editorial—

 

BitTorrent Shop—

 

Campaigns & Events—