Shryne Group
PROJECT DELIVERABLES
Communications Strategy
Editorial & Content Strategy
Social Strategy
CLIENT OVERVIEW
Shryne Group is the L.A.-based parent company behind cult-brand STIIIZY. Beginning in 2019, as Shryne Group expanded its retail footprint throughout California and the U.S., they engaged QP as a serial thought partner and trusted counselor with a focus on winning support from local communities and legislatures.
HIGHLIGHTS
10 store openings supported.
1,396 media placements and wire pickups stories.
224 exec story placements.
40 editorial posts drafted or edited.
PROJECT OVERVIEW
QP began its work with Shryne Group by helping to amplify the Social Impact programs Shryne Group executed; demonstrating how cannabis companies should engage with and uplift their communities. This was accomplished through an editorial program as well as a media strategy and hands-on sessions in support of Shryne's Social Equity Programs and Equity Partners.
Additionally, QP partnered with Shryne Group on Corporate Reputation strategies, from developing reactive comms plans, to media training, and modeling crisis scenarios. We worked directly with leadership as a new board, CEO, and leadership team were put in place. We developed and executed campaigns to assert Shryne Group's Market Leadership and strategies for entering new markets.
COVERAGE
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From Felon to Peacemaker: Rudy Corpuz’s Fight for Violence Prevention
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Can a Marijuana Dispensary Help Atone for the Drug War’s Sins Against S.F.’s Filipino Community?
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Pro Boxer Karim Mayfield Opens His Own Cannabis Dispensary in San Francisco
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Cindy De La Vega is Paying It Forward as San Francisco’s First Latina Dispensary Owner
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Madre de familia es la primera latina dueña de un dispensario de marihuana en San Francisco
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San Francisco’s First Latina-Owned Cannabis Dispensary Opens in Union Square
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Family-Owned S.F. Dispensary Prepares for Takeoff