DJ Booth
PROJECT DELIVERABLES
Content & Editorial Strategy
Video Production
Copywriting
CLIENT OVERVIEW
DJBooth has been at the forefront of music journalism and online music distribution since its founding in 2010. As one of the first sites to stream music, period, it has made pairing tech with journalism one of its hallmarks. Growing with the evolving media landscape, DJBooth was consistently one of the first music publications to launch its own owned content channels including a proprietary streaming service, podcasts, experiential events, and more.
Despite DJBooth’s success in so many other multimedia channels, it was struggling to find a consistent video format and asked QP to help it create a resource conscious video strategy that would produce consistent views while upholding its quality standards.
HIGHLIGHTS
80K YouTube subscribers.
Over 10 million views.
PROJECT OVERVIEW
Our strategy centered around two separate but reinforcing tracks that paralleled the editorial work currently being done. The first was spotlighting upcoming artists in a plug-and-play performance series titled “Bless the Booth.” By looking at which new artists were attracting the most attention on the site DJBooth could strategically invite artists to perform that were likely to garner attention and the results were multiple million-plus view videos and multiple brand sponsorships.
In the second track, we aimed to translate the text album reviews and interviews that DJBooth had built its journalistic reputation in a video format. Unlike the exclusive interviews which were essentially evergreen, the key here was speed; if a video was posted even 24 hours after an album release it was already considered “old”, a problem we solved by creating a template for video reviews that could be quickly turned over, and then just as quickly spliced again for social media posts. This “first mover” advantage helped several review videos quickly reach hundreds of thousands of views.