Supersphere
PROJECT DELIVERABLES
Comms Strategy
Creative Strategy
Content & Editorial Strategy
Graphic Design
Social Strategy
Copywriting
Performance Marketing
Web Design
CLIENT OVERVIEW
Supersphere is an immersive content and technology company specializing in live immersive entertainment. Their tools and services help the creative industry rapidly evolve into a hybrid of the physical and virtual.
The 2010s ushered in a sharp divide between the physical and digital worlds for creators and the music industry. Streaming platforms could help artists gain exposure and build a fanbase, but creating a sustainable career still revolved around touring and live performances.
While the live experience will never be replaced, the advent of immersive technology has the potential to bridge that divide like never before. Using real-time 3D (RT3D) augmented and virtual, mixed reality (AR/VR/MR) immersive experiences, artists can now place fans in the “front row” of their shows, even with their friends, and Supersphere has been leading the way since 2018.
On platforms ranging from Meta Worlds to Roblox to YouTube and beyond, Supersphere can help artists create immersive experiences that defy traditional boundaries.
HIGHLIGHTS
Over 100+ shows promoted ranging from indie acts to global headliners.
Marquee events include Foo Fighters, Post Malone, Billie Eilish, Kid Cudi, Young Thug, Wiz Khalifa, and more.
Website redesign and launch.
PROJECT OVERVIEW
While Supersphere focused on what they do best - production - they brought on QP as a creative partner to develop and execute integrated marketing campaigns and serve as the pivot point between them, the artist, and the platform.
Beginning in 2019 Quality Produce has partnered with Supersphere to promote over 100 events including marquee names like Foo Fighters, Post Malone, Billie Eilish, Kid Cudi, Young Thug, Wiz Khalifa, and more. Supersphere have collectively been viewed live by over 20 million people.
Our campaigns were fully integrated - spanning Owned, Earned and Paid channels - and required coordination and alignment between a wide-range of stakeholders. Uniting all of those stakeholders and rallying them around shared assets and marketing plan required equal parts political savvy, obsessive organization, and creative flair that QP specializes in.
COVERAGE
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Inside Supersphere’s Plan to Bring VR Concerts Into the Mainstream
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Offset to Host Virtual Benefit Concert to Raise Funds for Atlanta Food Banks
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The Pandemic-Safe Ways Artists Like Major Lazer Are Using Technology to Put on Concerts for Fans
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Supersphere Announces VR Live Stream of Post Malone's Runaway Tour in Oculus Venues
All Hip Hop
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The Platform is the Star of Steve Aoki’s New VR Concert
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Foo Fighters to Perform VR Concert After This Week’s Super Bowl Sunday
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Offset Schedules Facebook Live Concert to Benefit Atlanta Food Bank
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Virtual Concerts Are Set to Reshape the Music Industry Post-Pandemic
The Wrap
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Post Malone is Latest Musical Artist to Embrace VR With Live Free Oculus Concert Oct. 17
