fka twigs x nike

Celebrating Bold Body Movement

We worked alongside musician and cultural innovator FKA Twigs on an international campaign to launch NikeWomen’s Fall 2017 Campaign.

FKA Twigs developed the creative concept, cast, directed and performed in the campaign, we handled all design, messaging and campaign strategy. Nike’s bold partnership with FKA twigs worked to define the true nature of modern movement and introduced a new brand voice and sign-off.