PROJECT OVERVIEW

As part of its drive to expand beyond the endemic crypto audience, Kraken underwent a visual identity refresh meant to position it away from the cold, mathematical look of competitors and toward a more vibrant, friendly style.

To help execute this new brand strategy, Kraken partnered with QP to implement across comms, visual ID, and copy, and to support performance marketing campaigns aimed at customer acquisition from beyond the core crypto audience.

Our communications work focused on helping to bridge this gap between endemic and new audiences while keeping up the steady drumbeat of coverage in endemic crypto media to maintain Kraken’s credibility on all levels. We further built out a robust Speaker's Bureau for Kraken's thought leaders that resulted in numerous speaking engagements and coverage in mainstream outlets including Forbes, Reuters, CNBC, the Wall Street Journal, TD Ameritrade, and others.