STIIIZY

PROJECT DELIVERABLES

Communications Strategy
Creative Strategy
Content & Editorial Strategy
Go-to-Market Strategy
Influencer Marketing
Social Strategy

CLIENT OVERVIEW

Since 2017, STIIIZY has dominated the vape market in California and beyond. Owned and operated by Shryne Group, the cult following has allowed STIIIZY to enter the flower, edibles, and other product formats, as well as expand beyond California.

With cannabis still carrying a heavy stigma, traditional marketing channels are often not an option. This has played to STIIIZY’s strength as a lifestyle brand developed through years of non-traditional marketing and a focus on great products, but the booming company needed support maintaining and evolving its brand mystique as it rapidly added new stores, products, and states to its portfolio.

HIGHLIGHTS

  • Top selling brand in the nation according to BDSA.

  • Top 3 hottest cannabis brands according to pioneer intelligence.

  • Launched new edible line.

  • Launched new CBN line.

  • Launched new 40s minis line.

  • Introduced packaging update.

  • Launched Halloween battery.

  • Sales trends campaign for Halloween, Thanksgiving, 420, 4th of July, NYE.

PROJECT OVERVIEW

Our work with STIIIZY has been to develop strategies and ideate new activations focused on maintaining the brand mystique. That includes working within changing platform restrictions while penetrating industry and lifestyle media and demonstrating brand strength translating into market share.

Campaigns included new product introductions and Seasonal Campaigns focused on the big "cannabis holidays" such as 420, 4th of July, Halloween, Thanksgiving, and New Year's Eve and leveraging sales data for thought leadership initiatives.

COVERAGE

  • Beloved Cannabis Brand STIIIZY is Coming to Michigan With Its First Retail Store. Where Can You Find It?

    Benzinga

  • STIIIZY Debuts More Eco-Friendly, Recyclable Outerpackaging

    Dieline

  • STIIIZY Rebrand: Introducing New, Sustainable Pod Packaging

    Marijuana Retail Report

  • Exclusive: STIIIZY Rolls Out New CBN & THC Gummies With Relaxing Effect

    Benzinga

  • The Reason for the Season: Our Top 13 Halloween Picks

    High Times

  • How Cannabis Brands Can Make Their Holidays Merry and Profitable in 2021

    Adweek

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