Inflection AI
PROJECT DELIVERABLES
Messaging
Executive Media Training
Media Relations
Communication Strategy
Community Management
CLIENT OVERVIEW
Inflection AI is the leader in empathetic AI, addressing EQ as equally important as IQ for AI. Inflection's main product, named "Pi," was enormously successful, but after a leadership change the company decided to pivot to a focus on enterprise clients.
QP was brought on board to help Inflection AI manage communications around this leadership change and consumer pivot during a crucial time for the company’s future.
PROJECT OVERVIEW
Inflection AI was founded by Mustafa Suleyman and Reid Hoffman with a focus on establishing empathetic AI, addressing EQ as equally important as IQ for AI. Inflection's main product, named "Pi," was released in November 2023 as an empathetic personal assistant and grew to 1mm DAU within 6 months.
Mustafa soon joined Microsoft and a new leadership team was established, led by CEO Sean White. Under Sean's leadership, the company has pivoted the business from a consumer-facing product to an enterprise-facing facing offering.
QP served as a change management agent, supporting the appointment of Sean as the new CEO, navigating the emotions of the current user base, while setting a credible direction for entering the enterprise space.