Aeolus Robotics

PROJECT DELIVERABLES

Comms Strategy
Go to Market
Web Design

CLIENT OVERVIEW

Founded to bring autonomous robots to service sectors across the globe, Aeolus Robotics employs superior Artificial Intelligence, Vision, Navigation, and Deep Learning technologies, to help robots accomplish tasks independently and safely. Their services can be customized to provide varieties of autonomous assistance, including elderly care, health care, hospitality, security, and transportation.

With a prototype ready to showcase, Aeolus Robotics sought QP's partnership to make their first public appearance and earn media coverage that would both attract investment and raise awareness among their target service sectors.

HIGHLIGHTS

  • Coverage in CNET, Mashable, The Verge, Washington Post, Los Angeles Times, Digital Trends, FastCompany, TechRadar and others.

  • Website design.

PROJECT OVERVIEW

Taiwan-based Aeolus Robotics sought to make their public debut and capture mindshare at CES 2018, with the objectives of engaging with potential investors and partners. The QP team has developed winning PR strategies for CES going back to 1999 and leveraged our best practices for successfully engaging CES media to garner 100s of pieces of coverage globally.

Our strategy included a mix of seeding stories well in advance under embargo, offering intimate demos in a focused environment, and participating in pre-show events where we could get ahead of the crush of news coming from established CES players.

Working with our sister agency Wudnerdogs, in anticipation of a surge in public interest — and to best position Aeolus with potential investors — we redesigned and relaunched the company website to match the company’s tech-forward capabilities, convey a sense of dependability and safety, and explain the underpinning AI technology in a way anyone could understand.

The CES launch was highly successful, landing coverage in CNET, Mashable, The Verge and many others, positioning Aeolus Robotics to become a leader in their field.

COVERAGE

  • Aeolus is the Smart Home Robot of My Dreams

    CNET

  • Finally, Here's the 'Jetsons' Looking Robot You've Always Wanted

    Mashable

  • This Robotic Maid Takes us One Step Closer to ‘The Jetsons’

    The Washington Post

  • The Best Robots of CES 2018

    TechRadar

  • CES 2018: 5 Coolest Things We’ve Seen So Far

    Fox News

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