Authentic Artists

PROJECT DELIVERABLES

Comms Strategy
Media Relations
Messaging Workshop
Media Training

CLIENT OVERVIEW

Authentic Artists is using generative AI to make a new category of interactive artists using deep learning technology for live streaming, the metaverse, gaming, and all connected channels. Intelligent and adaptive, Authentic’s artists give creators new vehicles for expression and audience engagement and fans unique opportunities for deeper, real-time relationships.

Authentic Artists partnered with QP to tell their story to the world, securing coverage that established category leadership and drew in key investor, industry, and fan audiences.

Formally introduced at the Tribeca Film Festival 2021, WarpSound is Authentic Artists’ interactive, AI-powered collective and showcase to co-create real-time live experiences with audiences around the metaverse. In January 2022, WVRPS NFTs were introduced as a hybrid of generative PFP art + AI-composed music minted on the Ethereum blockchain.

HIGHLIGHTS

  • Coverage in BBC, Forbes, Rolling Stone, TechCrunch, VentureBeat, Variety, Deadline, The Hollywood Reporter, Protocol, Hypebeast and more.

  • Immersive event at Tribeca Film Festival.

  • Partnership with Mastercard Artist Accelerator program.

PROJECT OVERVIEW

QP began its relationship with Authentic Artists as the company made its public debut and sought to establish cateogory leadership in the generative music,establish partnerships and a fan audience for its generative artists.

Working directly with founder Chris McGarry, we laid the groundwork for the company’s story with the Authentic Artists launch announcement. Key to the effort was a series of Messaging Workshops that translated the complex technology into easily understandable yet still impactful language and concepts that anyone could pick up; as well as the accompanying Media Training to ensure spokespeople could effectively deliver those messages. We then rolled that initial momentum into the 2021 Tribeca Film Festival, where we secured a new round of coverage for a live showcase of Authentic Artists’ virtual artists alongside live performers.

The team secured coverage in outlets including TechCrunch, VentureBeat, Forbes, Variety, Deadline, The Hollywood Reporter, Protocol, Rolling Stone, Hypebeast and many more, positioning Authentic Artists to continue to evolve its web3 programs.

COVERAGE

  • Virtual Musicians Play Interactive Gig and Other Tech News

    BBC

  • How Artificial Intelligence (AI) Is Helping Musicians Unlock Their Creativity

    Forbes

  • Authentic Artists Is Launching AI-Driven DJs for the Metaverse

    protocol

  • Authentic Artists Is Building Virtual, AI-Powered Musicians

    TechCrunch

  • Princess Nokia, A-Trak and Cookiee Kawaii Join Forces for a Futuristic Music Experience

    Hypebeast

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