Broadside

PROJECT DELIVERABLES

Comms Strategy

CLIENT OVERVIEW

Nobody cares about the Metaverse, because nobody knows what it’s for. Enter Broadside, a hyper-engaged metaverse community that lives at the nexus of gaming, music and culture.

Broadside is a metaverse game platform, the most expansive storytelling project in Web3, and the most visited experience in the metaverse. Comprised of a decentralized story of 7,290 generative 3D avatars, each with unique names, features, and traits, each Broadsider receives Episode NFTs telling the story of their specific character, with new art for each episode, plus other hidden artifacts from the story, which are airdropped or sent as free mints.

HIGHLIGHTS

  • ​​Sold-out PFP collection of 7,290. 

  • Delivered holders full commercial rights and cc0 options.

  • Created 3D bass, a new genre of music.

  • Created a 100% community-built Roblox game.

  • Deep story world and lore with over 33k Episodes of Broadside stories minted.

  • Weekly metaverse parties at the community-built "Rave Bunker" venue - a mix of dance party and talk show.

  • MVP game and GameFi mechanics.  

  • Partnered with brands and communities including: Beatport, OpenSea, Rarible, PIXELYNX, BasedAF, Mona, CyberBrokers. 

  • Rolled out the $BONES in-world rewards system and marketplace with Top Dog Studios.

PROJECT OVERVIEW

After a sold-out launch, a community quickly coalesced and independently began expanding the Broadside metaverse, adding merch, additional creative endeavors like a 100% community-built Roblox game, and weekly rave parties that all served as proof of concept for Broadside to take the next step towards building an MVP game and becoming AAA IP.

In order to raise awareness, grow the user base, and attract investors, Broadside partnered with QP as a strategic comms partner.

QP has supported Broadside with traditional and non-traditional communications strategies, helping to grow the base and raise awareness with new audiences and potential investors. Key media placements have included feature interviews with VentureBeat, a full-length podcast interview with Randi Zuckerberg on her "Crypto Cafe" show, and CryptoNews syndicated to 10+ outlets.

COVERAGE

  • Dazzleship Introduces $Bones Rewards for Broadside Franchise and Names CEO

    VentureBeat

  • What The Metaverse is Missing with Matt Mason of Dazzle Ship

    Crypto Cafe With Randi Zuckerberg

  • Today in Crypto: Tender.fi Hacker Returns Stolen Funds, Hedera Confirms Exploit and Turns Off Mainnet Proxies, Meta Mulling Decentralized Text-based App

    Cryptonews

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