Palm NFT Studio

PROJECT DELIVERABLES

Comms Strategy
Content & Editorial Strategy
Graphic Design
Social Strategy
Copywriting
Visual / Web Design

CLIENT OVERVIEW

Consensys spinoff Palm NFT Studio (PNFTS) was formed in March of 2021 to create a new sustainable and scalable ecosystem for mass-scale NFT projects. They help to onboard sports, entertainment, and art brands onto Web3 and are the custodians for the Palm network, an ethereum sidechain.

As PNFTS launched, the NFT conversation was in a toxic cycle fueled by unbridled enthusiasm with sensational headlines that began to swirl around rug pulls, gimmicks, and short-sighted cash grabs. PNFTS' challenge in this environment was to differentiate itself from the noise by telling a long-term story that proved both that NFTs could be environmentally sustainable and evolve into the kind of community-based experiences that could transform culture.

In addition to drops with a wide-range of independent creators and art galleries, PNFTS made its biggest marks by bringing AAA IP onto Web3, resulting in some of the largest NFT drops in history, including DC’s Batman, Space Jam 2, The Matrix, and many more.

PNFTS turned to QP as its strategic integrated marketing partner with a focus on media relations to both advance its own corporate story and work with partners to develop a new generation of NFT drop playbooks that showcased the long-term utility and possibility of the space.

HIGHLIGHTS

NFT drops with global brands and blockbuster IP: The Batman, The Matrix, Space Jam 2, MLB, The Currency, etc.
Nearly 700 stories placed crossing endemic and mainstream media.
95.5% Neutral/Positive coverage and 54% Key Message pull through.
Editorial strategy & 20+ blog articles written.
Website launch.
NFT design.

PROJECT OVERVIEW

As Palm NFT Studio’s integrated marketing partner since their launch we were tasked with shifting the conversation around NFTs from the constant boom and bust of the hype cycle to one centered around long-term utility, with Palm NFT Studio positioned as the leader.

To accomplish this we leveraged each new drop as an opportunity to tell this larger story, which demanded tight coordination between the PNFTS side and the drop partner spanning media outreach, social media, Discord, live events, and other channels. In each instance we implemented a strategy that enabled our tech and content partners to help tell our complex story. This entailed tight coordination between all stakeholders and the development of a custom marketing toolkit for each partner covering messaging, digital assets, communication and social calendar, and so on. This required high touch communication with each partner and thorough research on the nuance of each partner and built toward an early embargo strategy that brought media into the fold early, providing time to secure interest and answer potentially difficult questions.

This was the playbook we used for some of the most high-profile drops in NFT history, including DC’s The Batman, Space Jam 2, The Matrix, Pace Gallery, and MLB.

These were just some of the dozens of NFT programs we supported, shifting the conversation about NFTs by placing over 700 stories across entertainment, tech, pop culture, business, and culture media.

COVERAGE

Microsoft Leads $27M Early-Stage Funding in Crypto Startup Palm NFT Studio

Reuters
A Painting or an NFT of It: Which Will Be More Valuable?

NY Times
David Heyman-Backed Palm NFT Studio Hires Vice Media Group’s Straith Schreder as Creative Director

Deadline
ConsenSys-Backed Palm Blockchain to Host DC Comics NFT Drop

Coindesk
Chainlink Labs Teams Up With Palm Network Around NFTs

Bitcoinist
Palm NFT Studio Partners With Moonwalk to Simplify Web3

NFT Evenings
DC Jumps Into NFTs, Will Dole Out Free Superhero Digital Collectibles to FanDome Registrants

Variety
Space Jam: A New Legacy Launch Includes a 91,000 Item NFT Tie-in

The Verge
Warner Bros. Plans ‘The Matrix Resurrections’ NFT Project (Exclusive)

The Hollywood Reporter
‘The Matrix’ is Coming as an NFT Project Ahead of ‘Resurrections’

NFT Now