Hidari

PROJECT DELIVERABLES

Communications Strategy
Corporate Communications
Influencer Program
Thought Leadership

CLIENT OVERVIEW

Japanese animation or Anime, is highly recognized across the world. Its unique visual language, narrative, and dynamic expressions have evolved very differently compared to other types of animations, which gives it a distinct flare. whatever wanted to create an entertainment piece that no one has seen before, by merging this world of Japanimation and the technique of stop-motion animation. The very labor-intensive production process is time-consuming and costly. So we thought, can a pilot be produced to generate excitement and generate seed funding through a crowdfunding campaign?

HIGHLIGHTS

  • 1,419 backers pledged ¥15,255,294 to help bring this project to life

  • 40+ stories including placements with Polygon, Gizmodo, Anime News Network, Nikkei Asia.

  • Ongoing speaking engagements at film festivals and related events

PROJECT OVERVIEW

QP's role was to offer a strategy for raising awareness of the pilot and crowdfunding campaign, while also helping raise the profile of director Masashi Kawamura.

We leveraged the beautifully created pilot film and targeted anime fans, "nerd culture," and communities that would geek out on the technical process.

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COVERAGE

  • 'Hidari' Is Stop Motion of a Different Kind

    Animation Obsessive

  • Hidari — Stop-Motion Samurai Film Project on Kickstarter

    Animation World

  • dwarf studios' Hidari Stop-Motion Samurai Film Pilot Takes the Internet By Storm

    Anime News Network

  • Adult Animation Revolution: Stop-Motion Samurai Film ‘Hidari’– Now Funding on Kickstarter

    Comicon

  • Director Masashi Kawamura Gives A Behind The Scenes Look at ‘Hidari’

    Comicon

  • This Stop-Motion Short About a Chainsaw Samurai Is the Best Thing You'll See Today

    Gizmodo

  • Japanese Stop-Motion Film Brings 'Wooden' Samurai to Life

    Nikkei

  • Chainsaw-Wielding, Wooden Samurai Stop Motion Film is a Must See

    PetaPixel

  • Stop What You’re Doing and Watch This Stop-Motion Anime Short About a Chainsaw-Wielding Samurai

    Polygon

  • Watch This Amazing Stop-Motion Animation: "Hidari"

    Boing Boing

  • Crowdfund This: HIDARI, Because You Need a Chainsaw Wielding Samurai in Your Life

    Screen Anarchy

  • Freakin' Amazing Stop-Motion Samurai Short Film HIDARI with a Chainsaw Wielding Samurai!

    GeekTyrant

  • Hidari Showcases the Beauty of Japanese Stop-Motion Animation

    AsiaOne

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