Tradery Capital
PROJECT DELIVERABLES
Brand Strategy
Brand Identity
CLIENT OVERVIEW
Tradery Capital is an AI-powered cryptocurrency trading technology company dedicated to generating superior returns for clients while creating financial resources for the people of Puerto Rico.
As it moved from beta to opening its hedge fund to investors, Tradery Capital needed to create a brand that would put ultra high net worth individuals at ease while investing in cryptocurrencies. A brand that would help cross over to folks traditionally more accustomed to working with institutional investors.
HIGHLIGHTS
Full brand strategy and identity.
Successful multi-million dollar raise.
PROJECT OVERVIEW
We began our project with Brand Strategy work that defined Tradery Capital’s strengths and position in the marketplace. Through a series of collaborative workshops we came to the conclusion that rather than attempt to disguise itself as a more traditional financial institution,
Tradery’s strongest position lay in leaning into its technological and cryptocurrency expertise.
Research confirmed that this would appeal strongest to Crypto Native High Net Worth Individuals, those who have founded a crypto business and/or generated most of their wealth from crypto. Just like Tradery, Crypto Natives are technology and data focused, live and breathe crypto, are upstarts and entrepreneurs, and care deeply about social values.
Our visual identity work flowed directly from this strategy and we designed a look and feel that blended the worlds of trusted finance, luxury, and technological achievement, all while incorporating elements that subtly nodded towards Tradery Capital’s Puerto Rican roots.
With this foundation in place, Tradery Capital was able to successfully create materials and pitch to secure its first round of funding.
